Privacy Policy
Contents
1. Who We Are
Vale Moor Wellness Ltd ("we", "us", "our") operates the website at https://eliminatedrainil.world/ and sells the food supplement Alpha Drive. We are the data controller for personal data collected through this website.
Registered address: Vale Moor Wellness Ltd, 14 Moorfield Lane, Leeds, LS1 4DT, United Kingdom.
Company No. / VAT: 09736284.
Data controller contact: info@eliminatedrainil.world
2. Data We Collect
We may collect the following categories of personal data:
- Identity data: first name, last name.
- Contact data: telephone number, email address, postal address (where provided for delivery).
- Transaction data: details of products ordered, payment method used (we do not store full card numbers), order value and delivery address.
- Technical data: IP address, browser type and version, time zone, browser plug-in types, operating system, device type, pages visited, referring URLs, session duration.
- Usage data: information about how you use our website, products and services.
- Marketing and communications data: your preferences for receiving marketing communications from us and your communication preferences.
- Enquiry data: content of messages sent to us via our contact form or by email.
We do not collect any special category data (such as health, biometric or genetic data) unless you voluntarily disclose it in a message to us, in which case we process it only to respond to your enquiry.
3. How We Collect Data
- Directly from you: when you place an order, complete our contact form, or email us.
- Automatically: via cookies, server logs and similar technologies when you browse our website.
- From third parties: analytics providers and advertising platforms (subject to your cookie consent choices).
4. How We Use Your Data
We use your personal data for the following purposes:
- To process and fulfil your order, including contacting you by telephone to confirm order details.
- To manage our relationship with you, including responding to enquiries and customer service requests.
- To operate, maintain and improve our website.
- To conduct analytics to understand how visitors use our website.
- To send you marketing communications where you have consented or where we have a legitimate interest and you have not opted out.
- To comply with legal obligations.
- To detect and prevent fraud, abuse or illegal activity.
5. Legal Bases for Processing
Under UK GDPR (and EU GDPR where applicable), we rely on the following legal bases:
- Contract (Article 6(1)(b)): processing necessary to perform a contract with you - order fulfilment, delivery and post-sale support.
- Legitimate interests (Article 6(1)(f)): fraud prevention, website security, internal analytics, improving our products and services, and direct marketing to existing customers. We have assessed that our legitimate interests are not overridden by your rights in these cases.
- Consent (Article 6(1)(a)): for non-essential cookies (analytics and marketing), and for direct marketing where you are not an existing customer. You may withdraw consent at any time.
- Legal obligation (Article 6(1)(c)): where we are required to retain records for tax, accounting or regulatory compliance.
6. Cookies and Tracking Technologies
We use cookies and similar technologies on our website. Non-essential cookies are only set after you have given consent via our cookie banner. Please see our full Cookie Policy for details of which cookies we use and how to manage them.
We implement Google Consent Mode v2, which means advertising and analytics tags default to a denied state until you accept the relevant categories. Consent signals are passed to any connected advertising platforms accordingly.
7. Who We Share Your Data With
We do not sell your personal data. We may share it with:
- Delivery and fulfilment partners: to dispatch your order to the address you provide.
- Payment processors: to handle payment transactions securely. We do not store full card details.
- Analytics providers: such as Google Analytics, subject to your cookie consent. Data is processed in accordance with our data processing agreements.
- Advertising platforms: subject to your consent for marketing cookies.
- IT and hosting providers: who host our website and provide technical infrastructure, under data processing agreements.
- Professional advisers: lawyers, accountants and insurers, where necessary.
- Regulatory authorities: where required by law (e.g. HMRC, the ICO).
All third parties are required to process your data only in accordance with our instructions and applicable law.
8. How Long We Keep Your Data
- Order and transaction data: 7 years from the date of the transaction (UK tax and accounting requirements).
- Contact and enquiry data: 2 years from the date of your last contact with us.
- Marketing data: until you unsubscribe or withdraw consent.
- Cookie and analytics data: as described in our Cookie Policy.
- Server logs: 90 days for security monitoring purposes.
After the applicable retention period, data is securely deleted or anonymised.
9. Your Rights
Under UK GDPR (and EU GDPR where applicable), you have the following rights:
- Right of access: to obtain a copy of the personal data we hold about you.
- Right to rectification: to have inaccurate data corrected.
- Right to erasure ("right to be forgotten"): to request deletion of your data in certain circumstances.
- Right to restriction: to restrict processing of your data in certain circumstances.
- Right to data portability: to receive your data in a structured, machine-readable format.
- Right to object: to processing based on legitimate interests or for direct marketing.
- Rights related to automated decision-making: we do not carry out solely automated decision-making that produces legal or similarly significant effects.
- Right to withdraw consent: where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, contact us at info@eliminatedrainil.world. We will respond within one calendar month. We may need to verify your identity before actioning your request.
10. International Data Transfers
Where we transfer personal data outside the UK or European Economic Area - for example, to analytics or advertising platforms whose servers are located outside these regions - we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK ICO or European Commission, or reliance on adequacy decisions. Details of the safeguards applicable to any specific transfer are available on request.
11. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction or alteration. These measures include HTTPS encryption for data in transit, access controls, and regular security review. No internet transmission is completely secure; we cannot guarantee the security of data transmitted to our website, but we take all reasonable steps to protect it once received.
12. Children
Our website and products are intended for adults aged 18 and over. We do not knowingly collect personal data from individuals under 18. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
14. Contact & Complaints
If you have any questions about this Privacy Policy or about how we handle your personal data, please contact us:
- Email: info@eliminatedrainil.world
- Post: Vale Moor Wellness Ltd, 14 Moorfield Lane, Leeds, LS1 4DT, United Kingdom
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection:
- Website: ico.org.uk
- Helpline: 0303 123 1113
- Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
If you are based in the EU, you may also contact your national data protection authority.